Privacy Policy

Vital Chemical Pty Ltd ACN 009 988 005 (we, us or our) takes your privacy seriously and is committed to protecting your privacy. We are bound by the Privacy Act and the APPs. This Privacy Policy explains how and why we collect, use, hold and disclose your Personal Information.

By placing an order with us and/or using our goods and services (whether or not the order is completed or the goods and services are provided to you), you consent to us collecting, holding, using and disclosing your Personal Information in accordance with this Privacy Policy.

We may amend this Privacy Policy from time to time. We will notify you of important changes, highlight them at the top of this Privacy Policy, and provide a prominent link to those changes for a reasonable length of time following the changes. Please ensure you regularly check our website for updates of this Privacy Policy.


How we collect your Personal Information

This Privacy Policy relates to your Personal Information that is supplied by you or collected by us including:

  • Contact information: your name, position, role, company or organisation, telephone number email, driver’s licence number, postal address emergency contact details;
  • Communications: information provided in communications with us including filling out any forms we provide you with such as our credit account application form;
  • Business information: data identifying you in relation to commercial dealings we have with you or the business you represent;
  • Information from public sources: for example, from LinkedIn and similar professional networks, directories or internet publications;
  • Financial information: bank account details (or third party payer) to process payment for our goods and services (whether those goods and services are supplied or not) and other applicable fees and charges;
  • Social media: interactions with our social media presence including posts, likes, tweets;
  • Technical information: obtained by accessing our website including IP address, time zone setting, browser plug-in types and versions, operating system you are using, device type, hardware model, MAC address, unique identifiers and mobile network information;
  • Online data: obtained by accessing access our website, app and our technology services, information about your visit including URL clickstream to, through and from our website (including date and time), information about your network as such as information about devices, nodes, configurations, connection speeds and network application performance; pages viewed or searched for, page response times, download errors, length of visits and interaction information (such as scrolling, clicks, mouse-overs) and other similar information and whether you click on particular links or open our emails. 

We may receive Personal Information directly from you, the company you represent, or third parties who assist us with our legal obligations. This information may be exchanged over the phone, by email, SMS, in person, in any other form of written communication or through our online enquiry form on our website.

If you send us an email containing Personal Information, we will use all reasonable endeavours to ensure the confidentiality of that information. Our internet host and our IT support service providers may monitor emails for maintenance and fault detection purposes. We may also monitor emails to ensure we are complying with our legal obligations. We may forward emails to related service providers and other third parties to assist with the management of our business or where the email contains feedback or complaints. Email is not a secure method of communication. If you are concerned about sending your Personal Information to us by email we suggest that you consider contacting us in person, by alternative written means or by telephone.

We do not collect Personal Information about your online activities across third party websites or online services. If you do not wish to provide Personal Information to us, then you do not have to do so, however it may affect your use of our website and our ability to provide you with goods and services.



How we use your Personal Information

We use your Personal Information for various reasons such as the following purposes:

  • to enable us to provide you with our goods and services;
  • to communicate with you including sending you quotes or order confirmations, emailing you an invoice or arranging for the delivery of goods and provision of services;
  • to monitor and enforce any security interest we may in accordance with our terms and conditions;
  • receiving or responding to feedback, enquiries or concerns you may have;
  • to monitor our website and other technology services, to ensure they are used appropriately and working as intended, including tracking outages, unauthorised use, or troubleshooting issues that you report to us;
  • protecting our information and technology platforms from hacks, or identifying and addressing malware and other security threats;
  • compliance with the law, including auditing and reporting requirements. We reserve the right to obtain further information from you to comply with the law if required;

Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.

If there is a change of control in our business or a sale or transfer of business assets, you consent to us transferring (to the extent permissible at law) our user databases, together with any of your Personal Information and non-personal information contained in those databases to the new purchaser.



Why we use your Personal Information

We collect, hold, use and disclose your Personal Information for a number of reasons including:

  • provide you with goods and services, and manage our relationship with you;
  • contact you, for example, to respond to your queries, or if we need to tell you something important;
  • comply with our legal obligations and assist government and law enforcement agencies or regulators;
  • further our legitimate business interests or those of a third party provided those does not override any interest or rights you have as an individual; or
  • identify and tell you about other goods or services that we think are of interest to you.

Our legitimate business interests include monitoring how users access our website, understanding and responding to feedback and enquiries, and providing the appropriate facilities to enable us to provide our goods and services to you.



Why we use Sensitive Information

We will only use Sensitive Information if:

  • it is not otherwise permitted under this Privacy Policy, but we have your express and informed consent; 
  • we need to protect your vital interests or those of another person for example, in medical emergencies;
  • you have manifestly made the data public for example, where you have published it on social media;
  • this is necessary to deal with legal claims;
  • this is necessary for substantial public interest for example, to prevent or detect unlawful acts; or
  • as permitted by applicable law.



Who we share your Personal Information with

There are instances where we may disclose your Personal Information where it is permitted or required by law. We may share your information with others as follows:

  • Related entities: who assist us providing the goods and services and/or undertake research and development;
  • Suppliers: who provide our business with goods and services;
  • Shared service centres: that we or third parties operate including for IT services, marketing, risk management and office support services;
  • Financial institutions: for payment processing;
  • Credit agencies: to obtain information such as a credit report to assess any application of credit you make with us (as outlined in the privacy notice attached to our credit account application form);
  • Law enforcement bodies and our regulators: or authorities in accordance with law or good practice;
  • Appropriate parties in the event of emergencies: in particular to protect the health and safety of you and others;
  • Family or representative: any person, family member, representatives or other organisations that you have consented or where we are required, permitted, authorised or otherwise directed to by law;
  • Advertising networks and analytics service providers: to support and display ads on our website, apps and other social media tools;
  • Third parties: in the context of the acquisition or transfer of any part of our business or in connection with the business reorganisation;
  • Independent contractors: including website designers, mailing and courier services, printers and distributors of direct marketing material and external advisors such as auditors, lawyers and debt collectors.



Disclosure your Personal Information to overseas recipients

We may store your data in different parts of the world and disclose your Personal Information to recipients which are located outside Australia. Data protection laws vary by country. We will take steps to protect your Personal Information in accordance with locally applicable data protection requirements.



How we hold your Personal Information

We may keep your Personal Information in physical and electronic form (or a combination) that we collect. We will store and process this information securely using good practice physical, technical and administrative security measures. These measures include:

  • the use of identity and access management technologies to control access to systems on which information is processed and stored;
  • requiring all employees to comply with internal information security policies and keep information secure;
  • requiring all employees to complete training about information security; and
  • monitoring and regularly reviewing our practise against our own policies and against industry best practice.

Although we will take reasonable measures to protect your Personal Information from misuse, interference or loss, unauthorised access, modification or disclosure, we cannot guarantee the security of information you transmit. Any transmission is at your own risk.



How long we hold your Personal Information for

We retain the data we collect for different periods of time depending on what it is and how we use it. We generally keep your information, including your Personal Information, as needed to provide our goods and services to you, comply with legal, accounting or regulatory requirements or to deal with claims. Once we no longer need to hold your Personal Information, we will destroy it (either by shredding physical documents or permanently deleting electronic information from our server, subject to any back-up records).



How you can correct your Personal Information

If you believe any of your Personal Information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us in writing. It is your responsibility to advise us of any changes to your Personal Information (for example change of residential address, email address or phone number). Any written request by you cannot be unreasonably withheld by us and we will respond within a reasonable period (but being no more than 30 days after your request). In some limited circumstances we may not make requested corrections to Personal Information, in which case we will provide you with written reasons for this decision.



How you can access your personal information

All individuals have a right to request access to their Personal Information and to request its correction. Please contact us (using our details below) if you would like to access the Personal Information we hold about you. We will generally provide you with access to your Personal Information within a reasonable period (but being no more than 30 days after your request). There are some circumstances in which we are not required to give you access to your Personal Information, such as where the information relates to anticipated legal proceedings or the request is frivolous or vexatious. If we deny or restrict your access, we will explain why in writing.

There is no charge for requesting access to your Personal Information, but we may require you to meet our reasonable costs in providing you with access (such as photocopying costs or costs for time spent on collating large amounts of material). We will respond to your requests to access Personal Information in a reasonable time (but being no more than 30 days after your request). If you are for whatever reason not satisfied with the response or resolution of your concerns or complaint, you can contact the Office of the Australian Information Commissioner on 1300 363 992 or by visiting



Google Analytics

We use Google Analytics on our website. Google Analytics collects and processes data by using the website’s cookies to analyse the use of the website including, how long users spend on each webpage and collect other online data described above. This information is used mainly for the optimisation of the website to enhance the user experience. The data collected by Google is transmitted to a server in the United States (or other countries outside of Australia). You can review how Google uses data by clicking on the following link:



Links to third party websites

Our website, email updates and other communications may, from time to time, contain links to and from the websites of others. The Personal Information you provide through these websites is not subject to this Privacy Policy and the treatment of your Personal Information by such websites is not our responsibility. If you follow a link to any other websites, please note that these websites have their own privacy policies which will set out how your information is collected and processed when visiting those sites.



Contact us

If you have any questions about how we use, store, disclosure or otherwise manage your Personal Information or have any concerns about our compliance with the Privacy Act, APPs, or a binding registered APP code please contact:

Vital Chemical
170 Bellwood Street, Darra QLD 4076
Tel: (07) 3288 3500

We will respond to your concerns as soon as reasonably practicable (and no more than 30 days after your request). If you are for whatever reason not satisfied with the response or resolution of your concerns or complaint, you can contact the Office of the Australian Information Commissioner.




In this Privacy Policy, the following terms have the meaning given below unless the context requires otherwise:

  • APPs: means the Australian Privacy Principles;
  • Personal Information: has the meaning given to it in the Privacy Act, which includes information or an opinion about an identified individual, or an individual who is reasonably identifiable whether the information or opinion is true or not or in a material form or not;
  • Privacy Act: means the Privacy Act 1988 (Cth);
  • Privacy Policy: means this privacy policy as amended from time to time made available on our website;
  • Sensitive Information: has the meaning given to it in the Privacy Act, which includes information or an opinion about an individual’s racial or ethnic origin, political opinions, religious beliefs, sexual orientation or criminal record; and
  • You/Your: means the individual who we collect the Personal Information from and about.


Privacy Policy
Valid as at 21 December 2023
Last Updated as at 21 December 2023

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We are Committed to Sustainability

Vital Chemical is committed to the continuous improvement of our business functions to ensure the delivery of best value products and services, whilst contributing toward objectives and outcomes aligning with The United Nations Social Development Goals (UNSDGs). Our Australian made products listed on the Infrastructure Sustainability Council (IS Council) ISupply Directory can support your project’s IS Council accreditation submission across a range of qualifying categories.